My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Content-First Brand Building Framework
A brand building approach that prioritizes storytelling and content creation over traditional advertising to achieve cheaper customer acquisition and authentic engagement.
How It Works
Uses compelling personal or brand narratives shared through social media to create emotional connection, leading to viral growth and lower acquisition costs.
Components
Identify core brand narrative and authentic personal story
Create platform-specific content (TikTok, Instagram, YouTube)
Focus on showing rather than telling brand benefits
Engage authentically with audience responses and comments
Leverage content performance data to refine messaging
When to Use
For consumer brands with interesting origin stories, targeting younger demographics, or competing against established players with bigger budgets.
When Not to Use
For B2B products with complex technical features, highly regulated industries, or brands without authentic storytelling angles.
Anti-Patterns to Avoid
Example
“A sprouted nuts brand with founder's cancer survival story could create TikTok content about healthy snacking journey, potentially reaching millions organically instead of paying for Facebook ads.”