My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Content-First Market Validation
Using content creation to validate demand for products before manufacturing or sourcing them, by showcasing products in content and measuring audience response.
How It Works
Every piece of content becomes a search query for validating demand. When audience repeatedly asks about products shown in content, it signals validated demand before investment.
Components
Feature potential products naturally in your content
Track audience questions and requests about specific items
Create simple landing pages or pre-orders for high-demand items
Source small quantities based on validation signals
Scale production based on actual sales data
When to Use
When you have an engaged audience and want to test product ideas with minimal upfront investment. Best for physical products that can be showcased in content.
When Not to Use
For software products, services, or when you need immediate revenue. Not suitable for products that can't be demonstrated visually.
Anti-Patterns to Avoid
Example
“Kevin featured metal raised garden beds in his content, got constant questions about where to buy them, then sourced containers from Australia based on validated demand.”