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Coaching Incentive Reversal Framework
Instead of clients paying coaches to fix their problems, offer financial rewards to clients for solving their own problems through structured challenges
How It Works
Financial incentives are the most effective lever for behavior change. Traditional coaching creates dependency; reward-based challenges create ownership and action
Components
Identify specific behavioral challenge client needs to overcome
Design measurable challenges that force action rather than discussion
Offer financial reward for completion rather than charging for advice
Document the journey for others to learn from
Create public accountability through content/filming
When to Use
When clients know what to do but lack motivation to act, especially for behavioral issues like social anxiety, confidence, or personal development
When Not to Use
For complex psychological issues requiring professional therapy, or when clients genuinely lack knowledge rather than motivation
Anti-Patterns to Avoid
Example
“Instead of charging $1000 for social anxiety coaching, offer $1000 to someone who completes specific social challenges like approaching strangers in a mall, giving a public speech, or distributing controversial flyers”