Knowledge Marketplace
My First Million

My First Million

The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.

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Capital + Distribution Framework

Reusability

A business building approach where you leverage existing capital and distribution channels to launch multiple products/services rather than operating them directly.

How It Works

Instead of building expertise in every domain, you focus on two core competencies (capital and distribution) and partner with operators who handle the business execution.

Components

1

Build substantial distribution channel first

2

Accumulate capital for investment

3

Identify decent business ideas in your audience's domain

4

Find killer operators to run the business

5

Combine capital + distribution + operator + idea

6

Stay within your circle of competence

When to Use

When you have established audience/distribution and capital but want to scale beyond your personal operational capacity

When Not to Use

When you lack significant distribution or capital, or when you want deep operational control

Anti-Patterns to Avoid

Trying to operate every business yourselfSpreading into areas where you have no distributionWorking with mediocre operators

Example

Media personality with large finance audience provides capital and promotion to research analyst, creating profitable subscription research business