My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Broad vs Deep Market Entry Framework
A framework for choosing between targeting a massive market with moderate per-customer value versus targeting a smaller market with very high per-customer value extraction
How It Works
Broad approach captures small percentage of huge TAM (tens of millions of users paying moderate amounts). Deep approach captures high percentage of small TAM with extreme value extraction per customer
Components
Identify if market has tens of millions of potential users
Determine if users will pay significant amounts ($1000+ annually)
Calculate if even small market share yields large business
For deep approach: find markets where you can extract entire value chain
Assess competitive moats and defensibility for chosen approach
When to Use
When evaluating AI startup opportunities where you need to choose market entry strategy
When Not to Use
When market is neither large enough for broad approach nor valuable enough per customer for deep approach
Anti-Patterns to Avoid
Example
“Cursor targets broad market (30+ million developers) willing to pay $1000+ annually for AI coding assistance. Property management AI takes deep approach - buying entire firms and extracting full value chain rather than just selling software”