My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Man Must Become Chocolate Framework
To succeed with a product, founders must obsess deeply enough to become genuine experts, not just celebrity endorsers or casual participants
How It Works
Surface-level involvement creates surface-level products. Deep obsession leads to superior product knowledge, better decisions, and authentic market positioning
Components
Study every competitor and product detail
Spend time in retail locations fixing displays personally
Learn industry economics and supply chains
Engage with customers directly and frequently
Master both product and business operations
When to Use
When launching products in categories you don't deeply understand, when considering influencer-style brand partnerships, or when building consumer products
When Not to Use
In highly technical fields requiring specialized expertise you can't acquire, or when your competitive advantage lies elsewhere
Anti-Patterns to Avoid
Example
“MrBeast didn't just endorse Feastables chocolate. He learned the entire chocolate industry, restocks Walmart shelves personally, scanned every product in Walmart to understand retail, and can quote exact inventory costs”