My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Audience-Accelerated Business Acquisition
Investment strategy where you buy existing profitable businesses and use your audience/influence to dramatically accelerate their growth rather than starting from scratch.
How It Works
Your audience acts as a free marketing budget. Instead of paying for customer acquisition, you leverage existing trust and reach to drive leads directly to the acquired business.
Components
Find businesses you personally use and believe in
Ensure business is already profitable and working
Buy minority or majority stake at fair valuation
Use audience to drive qualified leads to business
Track attribution to measure impact
Reinvest profits into next acquisition
When to Use
When you have significant audience trust, the business model aligns with your audience needs, and the business is already fundamentally sound and profitable.
When Not to Use
When you lack audience trust, the product is poor quality (audience will quickly abandon), or when the business model doesn't match your audience demographics.
Anti-Patterns to Avoid
Example
“Sean bought minority stake in Shepherd, a remote hiring platform. Using his podcast audience and newsletter, he drove 50%+ of new leads. Business tripled in value within 6-9 months, adding $35M+ in valuation.”