My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Audience Co-Founder Framework
Partner with content creators who have audiences by building or buying the perfect business for their audience, giving them significant equity in exchange for organic promotion
How It Works
Leverages unfair distribution advantage through trusted audience relationship, creator gets equity upside without operational burden, operator gets built-in distribution
Components
Identify content creator with engaged audience
Find product that fits their authentic use case
Structure equity split (suggested 30% to creator)
Handle all operations while creator provides organic promotion
Scale through authentic integration
When to Use
When you find content creators with highly engaged, trusting audiences in specific niches
When Not to Use
When audience is too broad, creator isn't aligned with product, or you can't operationally deliver
Anti-Patterns to Avoid
Example
“Tiny bought a yerba mate company for Andrew Huberman who already loved mate - perfect organic fit that he can authentically promote long-term”