My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Aha Moment Marketing Framework
A product development approach that starts with identifying a single impressive AI-powered experience that can drive viral marketing, then builds a complete sticky product around that hook
How It Works
Works by creating an immediate 'wow' moment that's perfect for short-form video content, which drives user acquisition, while the full product provides retention value
Components
Identify a single AI feature that creates immediate wow factor
Ensure the wow moment is visually demonstrable in under 10 seconds
Build marketing content around showcasing this moment
Develop full product suite around the hook for retention
Use the aha moment as the primary acquisition driver
When to Use
When building consumer apps targeting social media marketing channels, especially TikTok and Instagram
When Not to Use
For B2B products or when your core value prop isn't visually demonstrable
Anti-Patterns to Avoid
Example
“Cal's aha moment is 'take photo of food, get instant calories.' Fitness AI's is 'take photo of body, get body fat percentage.' Both wrap full apps around these hooks but lead with the magic moment in marketing.”