My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
The 5Ds Personal Branding Framework
A framework for building audience connection by sharing five key personal elements: Done (track record), Deliver (what you offer), Do (work and fun activities), Dreams (aspirations), and Dork (obsessions).
How It Works
By systematically revealing these five dimensions, you create multiple connection points with your audience, making them feel like they know you well rather than just knowing about you.
Components
Done: Share your track record and accomplishments
Deliver: Clearly communicate what value you provide to followers
Do: Show both your work activities and personal interests/hobbies
Dreams: Share your aspirations and goals publicly
Dork: Reveal what you genuinely geek out about and collect
When to Use
When building personal brand, creating content, or trying to deepen audience connection beyond surface-level following.
When Not to Use
For purely business/corporate brands, highly private individuals, or when targeting audiences that prefer purely informational content.
Anti-Patterns to Avoid
Example
“Gary Vee applies this by sharing his wine expertise (Done), business content delivery (Deliver), daily agency work and family time (Do), buying the Jets (Dreams), and wine collecting obsession (Dork).”