My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
20-20-20 Life Design System
A structured approach to life optimization using three measurable goals: 20 pounds weight loss, $20M portfolio increase, and 20 off-script adventure days per year
How It Works
Combines quantified fitness, financial, and experiential goals to create balanced progress across different life domains, preventing over-optimization in one area at the expense of others
Components
Set one physical/health goal (weight, fitness metric)
Set one financial/business goal (specific dollar amount)
Set one experiential goal (number of adventure/off-script days)
Schedule and block calendar time for off-script experiences
Track progress on all three dimensions regularly
Adjust targets based on personal circumstances and values
When to Use
When you've achieved basic success but feel stuck in routine, need forced variety in life, or want to systematically push boundaries across multiple life areas simultaneously
When Not to Use
When you lack basic stability in any of these areas, have specific focused goals requiring single-domain attention, or when the numbers don't align with your personal situation and values
Anti-Patterns to Avoid
Example
“A successful entrepreneur feeling stuck in routine commits to losing 20 pounds, adding $20M to investment portfolio, and taking 20 completely unplanned adventure days, leading to renewed energy, better health, continued wealth building, and memorable experiences”