My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
10x Better Positioning Framework
A positioning strategy that takes an existing, accepted solution and creates a dramatically superior version rather than inventing something completely new
How It Works
Works by leveraging existing customer behavior and willingness to pay, then delivering 10x improvement in key dimensions like convenience, quality, or comprehensiveness
Components
Identify widely-used but suboptimal existing solution
Define specific dimensions where 10x improvement is possible
Validate customer frustration with current solution
Design solution that delivers dramatic improvement
Position as 'better version of X' not 'revolutionary new category'
Price at premium but accessible level
When to Use
When customers already pay for a solution but are frustrated with current options, when you can dramatically improve existing workflows, or when entering established markets
When Not to Use
When the existing solution is already excellent, when customers don't value the improvements, or when 10x better requires 10x higher prices
Anti-Patterns to Avoid
Example
“Superpower positioning itself as '10x better version of annual physical' rather than creating new health category, making it immediately understandable to customers”