My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Back to Beliefs
Family business proximity creates competitive advantage
Evidence
Muscle Milk family lived in same cul-de-sac and built $450M business with strong relationships maintained
Implication
Physical and emotional proximity enables faster communication, aligned incentives, and long-term thinking
Counter Belief
Family involvement creates conflicts of interest and prevents objective business decisions
Example Application
Structure business partnerships with people you want lifelong relationships with, prioritizing trust over pure competence