My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Back to Beliefs
Young people have inherent ability to impact culture and create meaning
Evidence
Viral memes like 67 spread organically without adult intervention and influence mainstream culture
Implication
Brands should support rather than try to control youth culture creation
Counter Belief
Professional marketers and established brands are better at creating lasting cultural impact
Example Application
Partner with young creators as authentic brand faces rather than trying to manufacture cultural moments through traditional marketing