My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Back to Beliefs
High Standards Attract Better Customers
Evidence
Back on My Feet contract requirements and SolidCore's difficulty both created stronger customer bases
Implication
Setting barriers and requirements that exclude some people often improves the experience for those who remain
Counter Belief
Inclusivity and low barriers maximize market penetration
Example Application
A consulting firm requires potential clients to complete a detailed assessment before any sales conversation, filtering for serious buyers