My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Back to Beliefs
Authentic Personal Connection to Mission is Essential
Evidence
Both successful businesses built on deeply personal experiences - addiction in family driving nonprofit, fitness obsession driving SolidCore
Implication
Entrepreneurs should choose problems that connect to their authentic personal experience rather than just market opportunities
Counter Belief
Market size and opportunity matter more than personal connection
Example Application
A founder who struggled with anxiety builds a mental health app rather than chasing the latest tech trend