My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Back to Beliefs
Audiences are massively underpriced relative to their value creation potential
Evidence
Examples like Joe Rogan/Onnit, Prime energy drink success, Tiny's creator partnerships
Implication
Huge opportunity to partner with content creators on equity-based businesses
Counter Belief
Creator businesses are risky because they depend on individual personalities
Example Application
Prioritize business partnerships with creators over traditional marketing spend