My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Back to Beliefs
Marketing excellence beats product innovation for most businesses
Evidence
Suck My Gutters Clean being considered 'perfect' despite offering commodity service
Implication
Spend more resources on marketing systems than product development
Counter Belief
Great products market themselves
Example Application
Gutter cleaning company with perfect landing page likely outperforms technically superior competitors