My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Back to Beliefs
Podcasting is the most powerful medium for building deep audience relationships
Evidence
When you're in someone's ear for 40-50 minutes, 3x per week, the intimacy and trust built is unprecedented compared to other media
Implication
Content creators should prioritize podcast format for building loyal audiences even if growth is slower
Counter Belief
Video and visual content are more engaging and build stronger connections
Example Application
A business coach chooses to focus on podcasting over YouTube because they want a small but highly engaged audience that will buy high-ticket services