My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Back to Beliefs
Most people's problems stem from not knowing what they actually want rather than not being able to get what they want
Evidence
Observation that successful people often continue optimizing for things they no longer need while neglecting areas that would actually improve their lives
Implication
Focus on clarifying desires and values rather than just building execution capabilities
Counter Belief
Most people know what they want but lack the skills, resources, or opportunity to achieve it
Example Application
A coaching business focuses on helping clients identify what they really want from life rather than just providing tactical advice for achieving stated goals