My First Million

The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.

Consumers buy products they have to buy and want products they want to buy - the goal is to turn 'have to' into 'want to'

Method transformed cleaning products from hidden necessities into displayed objects of desire through design and positioning

Focus on emotional and aesthetic dimensions of functional products rather than just improving function

Consumers primarily make rational decisions based on price and functionality

Olly vitamins turned functional health supplements into lifestyle accessories through gummy format and benefit-focused branding