My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Back to Beliefs
Having an enemy (real or imagined) is essential for startup motivation and focus
Evidence
Both Morning Brew and The Hustle used each other as competitive motivation, driving obsessive improvement and market focus
Implication
Founders should identify or create competitive threats to maintain urgency and drive performance
Counter Belief
Competition should be healthy and focused on customer value rather than beating specific competitors
Example Application
Using competitor analysis to set daily content standards and drive team performance through competitive benchmarking