My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Back to Beliefs
Most people overestimate the difficulty of acquiring domain expertise
Evidence
Successfully learned deodorant industry from scratch in 6 months, built $100M business
Implication
Don't let unfamiliarity with industry prevent you from pursuing opportunities
Counter Belief
Some domains require years or decades of experience to truly master
Example Application
Enter new industry by committing to intensive learning period rather than avoiding due to inexperience