My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Back to Beliefs
Customers reward 'insane' attention to details they don't directly request
Evidence
Savannah Bananas success through details like paying customer taxes, Apple's success with internal component aesthetics, luxury brand premiums for imperceptible quality differences
Implication
Competitive advantage comes from going beyond customer expectations in ways competitors think are wasteful
Counter Belief
Customers make rational value-based decisions and won't pay for unnecessary details
Example Application
Software company spends extra resources perfecting loading animations and error message copy, resulting in higher customer satisfaction scores and retention