My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Back to Beliefs
Neurological patterns are more important than cultural trends in marketing effectiveness
Evidence
People still remember jingles from childhood despite not hearing them for decades
Implication
Marketers should prioritize brain science over industry fashion when choosing tactics
Counter Belief
Consumer sophistication and cultural evolution make old tactics ineffective
Example Application
Reviving jingle marketing while competitors focus on sophisticated visual branding