My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Back to Beliefs
Attention is the universal currency that everyone needs
Evidence
Every goal requires getting someone's attention - raising money (investors), selling products (customers), parenting (children), dating (partners), politics (voters).
Implication
Mastering attention capture and direction becomes the most valuable meta-skill for achieving any objective.
Counter Belief
Quality of product/service matters more than ability to capture attention, and attention-focused approaches lead to shallow, unsustainable success.
Example Application
A consultant focuses 70% of their time on content creation and platform presence rather than just being good at consulting, because attention capture drives all business outcomes.