My First Million

The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.

Marketers have created most daily behaviors people take for granted

Evidence

Tooth brushing went from 5% to 85% adoption through marketing campaigns, bacon for breakfast was created by marketers, orange juice with meals was manufactured demand

Implication

Human behavior is highly malleable and can be shaped through sophisticated marketing psychology

Counter Belief

People adopt behaviors that genuinely improve their lives, marketing just helps them discover beneficial practices

Example Application

Any daily behavior represents opportunity to create new product category by changing when, how, or why people do existing activities