My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Back to Beliefs
Naive advantage enables breakthrough innovation
Evidence
Not knowing industry norms allowed building from first principles, creating competitive advantages
Implication
Sometimes ignorance of 'how things are done' enables better solutions
Counter Belief
Experience and knowledge prevent costly mistakes and accelerate progress
Example Application
Not knowing about contract manufacturing led to building own factories, creating automation advantages competitors couldn't match