My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Back to Beliefs
People buy value not price
Evidence
Even at very low prices, products without genuine value won't sell (laser discs at 5 cents example)
Implication
Focus on creating genuine value rather than competing on price
Counter Belief
In commodity markets, price is the primary differentiator
Example Application
Premium newsletter can charge $600/year because it provides genuine trading edge, while free alternatives don't get adoption