My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Back to Beliefs
The most human moments are perfectly imperfect
Evidence
Hot dog at fancy restaurant creates more memorable impact than perfect expensive dishes. Customers remember genuine gestures over flawless execution.
Implication
Businesses should balance pursuit of perfection with willingness to be silly, human, and connective
Counter Belief
Consistency and perfection are what customers pay premium prices for
Example Application
Fine dining restaurant serves street food when it creates genuine connection, rather than maintaining rigid culinary standards