My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Back to Beliefs
People want 'junk food' solutions, not 'healthy vegetables' even if the latter is better for them
Evidence
News reading apps failing despite being 'good for people' while entertainment-focused social media thrives
Implication
Build for what people actually want and will pay for, not what they should theoretically want
Counter Belief
As people become more educated and affluent, they increasingly choose higher-quality, healthier options
Example Application
Focus on entertaining health content rather than purely educational, or make health optimization feel like entertainment