My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Back to Beliefs
Most personal development problems are implementation, not information problems
Evidence
People already know they should exercise, eat well, be social, etc. but don't do it consistently
Implication
Solutions should focus on motivation and behavior change rather than providing more information
Counter Belief
People lack specific tactical knowledge about how to implement general advice
Example Application
Instead of writing more diet books, create systems that help people actually follow existing diet advice