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Back to Beliefs
Psychology management is the most important skill during M&A
Evidence
Successfully managing your own emotions affects negotiation performance, daily operations, and decision quality throughout the process
Implication
Founders should invest in mental preparation and support systems before starting a sale process
Counter Belief
Technical due diligence and financial modeling are more important than psychology
Example Application
A founder works with an executive coach and establishes regular check-ins with mentors before starting buyer outreach to maintain emotional balance during negotiations.