Knowledge Marketplace
My First Million

My First Million

The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.

Back to Beliefs

Small business acquisitions offer superior risk-adjusted returns to public markets

Evidence

Buying profitable businesses at 4-6x EBITDA vs public markets at 25x+ earnings, with ability to improve operations

Implication

Individuals should consider business acquisition over index investing if willing to do the work

Counter Belief

Public markets provide better liquidity and diversification with less work

Example Application

Instead of putting $500K in S&P 500 for 8% returns, use it to buy business generating 20%+ cash-on-cash returns