My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Back to Beliefs
Mom and Pop beats Big Corporate
Evidence
Consumers increasingly prefer authentic, small-scale brands over polished corporate alternatives
Implication
Entrepreneurs should embrace scrappy, personal aesthetics rather than trying to appear large and professional
Counter Belief
Professional presentation builds trust and credibility necessary for scale
Example Application
Physical newsletter boxes should use USPS packaging and messy tape rather than professional branded boxes to maintain authentic feel