My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Back to Beliefs
Authenticity beats polish in modern media
Evidence
Audiences immediately detect and reject inauthentic corporate speak, while authentic communication creates stronger connection even if less polished
Implication
Traditional media training may be counterproductive for building audience trust and engagement
Counter Belief
Professional polish and prepared messaging create authority and competence perception
Example Application
CEOs should prioritize direct, honest answers over perfectly crafted corporate messaging when facing difficult questions