My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Back to Beliefs
Intensity and obsession are undervalued competitive advantages
Evidence
Billionaires doing tasks others consider beneath them, like restocking shelves or working as store associates
Implication
Most people won't do what it takes to truly understand their business, creating opportunities for those who will
Counter Belief
Smart delegation and systems are more scalable than personal obsession
Example Application
MrBeast scanning every product in Walmart to understand retail, or billion-dollar company founder working as Walmart associate for three weeks