My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Back to Beliefs
B2B influencer marketing works as well as consumer influencer marketing
Evidence
Sean's audience drove 50%+ of Shepherd's leads, HubSpot paid $20M+ for Hustle audience access, business audiences trust hosts' recommendations
Implication
Business influencers can command similar premiums and drive similar results as consumer influencers in their respective markets
Counter Belief
B2B audiences are more rational and less influenced by personality-driven recommendations
Example Application
Business tool companies should treat podcast hosts and newsletter writers like Kim Kardashian equivalents for their specific audience segments