My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Back to Beliefs
Starting with marketing channel, not product idea
Evidence
Businesses fail on customer acquisition, not product quality
Implication
Design products around proven distribution channels
Counter Belief
Great products find their own market
Example Application
Choose business ideas based on what will go viral on TikTok rather than what solves the biggest problem