My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Back to Beliefs
Taking simple ideas very seriously is the key to exceptional success
Evidence
Examples across domains: Nick Gray with dinner parties, Dyson with vacuums, MTV with cartoons, Spongebob creator with marine biology
Implication
The constraint isn't finding the 'right' idea, it's developing the muscle to take any simple idea seriously enough to become excellent at it
Counter Belief
You need a brilliant, complex, or novel idea to build something significant
Example Application
Instead of endlessly searching for the perfect startup idea, pick something simple (like hosting events, making content, or solving one small problem) and commit to becoming the best in the world at it through obsessive focus and iteration.