My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Back to Beliefs
The internet speaks video as its native language
Evidence
Social media feeds are now 90% video content, even images often have text and music overlay making them essentially videos
Implication
Those who cannot create compelling video content are at a fundamental disadvantage in digital communication
Counter Belief
Text and images remain important for certain types of communication and audiences
Example Application
A business pivots entire content strategy to video-first approach after realizing their text posts get 100x fewer views than video content