My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Back to Beliefs
Brand moats are as valuable as technology moats but undervalued by tech entrepreneurs
Evidence
LVMH valued at $430B, luxury brands lasting centuries vs technology obsolescence
Implication
Entrepreneurs should consider brand-first strategies, not just tech-first
Counter Belief
Technology creates functional advantages that brands can't match
Example Application
Building a premium D2C brand in a commoditized health category rather than competing on technology