My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Back to Beliefs
Most products in the world are mediocre and this mediocrity offends truly great entrepreneurs
Evidence
Successful founders consistently talk about being disgusted by poor quality products in their industries before starting companies.
Implication
Product quality obsession isn't just about customer satisfaction but about personal values and standards.
Counter Belief
Markets efficiently price products and mediocre products exist because they meet customer needs at acceptable prices.
Example Application
Entrepreneur enters industry not for market opportunity but because existing products fail to meet their personal quality standards.